In today's society, many people are making adjustments to their lifestyle and are more conscious of the environment around them. From changing food diets, using less plastic and now buying organic clothing, the sustainable fashion movement is growing fast.

We believe that all brands should be conscious of the environment and contribute to reducing waste and doing their bit to be more sustainable and eco-friendly.

Whilst sustainable organic cotton clothing may be more expensive, it has significant long-term benefits for the planet and will remind us that natural clothing is healthy and effective for us in the long term. 

What Is Organic Cotton?

Organic cotton comes from seeds that have not been genetically modified and is grown without the use of chemical pesticides or fertilisers that can cause harm to the environment and farmers.

Benefits Of Wearing Organic Cotton?

  • More durable than traditional fabrics used across fast fashion brands/
  • Soft and comfortable to wear
  • Better for sensitive skin
  • Good for people with allergies
  • You will be contributing to saving farmers lives and protecting the environment.

 organic cotton cream heather sweatshirt with vercei logo

How Do I Know If Something Is Organic?

There are various sustainable cottons available, but if you want to be sure what you are buying is grown in a truly sustainable way, certified organic cotton is the best option. Some brands claim to offer organic cotton, only to find out that they use harmful dye / inks on the material so check if they have a GOTS certificate.

The Global Organic Textile Standard (GOTS) was developed by leading standard setters to define world-wide recognised requirements for organic textiles. From the harvesting of the raw materials, environmentally and socially responsible manufacturing to labelling, textiles certified to GOTS provide a credible assurance to the consumer.

Benefits For The Environment

  • Organic Cotton is 100% Biodegradable And Recyclable - Since organic cotton is a natural fibre, it’s absolutely 100% biodegradable and recyclable at the end of its life, or whenever a user is done with the fabric. Being biodegradable means that a material can be broken down at a chemical level and safely return to the Earth without causing harm or pollution to ecosystems.

  • Combats Climate Change - Organic farmers use natural methods to grow cotton, not fossil-fuel based fertilisers. By working with nature, farmers build healthy soils which store carbon and help to combat climate change. Organic cotton emits 46% less greenhouse gas than non-organic cotton.

  • Organic Cotton Uses 91% Less Water - Traditional, non-organic cotton is a water-guzzling crop, and much of the world’s cotton is grown in water-scarce areas. It can take a mind-blowing 713 gallons of water to make one traditional cotton t-shirt. Organic cotton uses 91% less water than traditional cotton, drastically conserving one of the world’s most important resources. According to the Rodale Institute, organic farming leads to an overall smaller carbon footprint as well as replenishing soil health and contributing to better quality water and air.

  • To sum up, organic cotton is great quality, lasts longer and is great for the environment. So what are you waiting for? Start your sustainable journey now!

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